Nathan Fillion on Jimmy Fallon. We near there are no sneak peeks or previews in these videos but Nathan does hint at something that may happen in the finale in the second video at around 2:40 so avoid that part if you’re spoiler free.
PART 1
PART 2
PART 3
There’s been some confusion in the fandom recently since our huge trending success a few weeks ago (see image below) due to people tweeting different words, so we think it would be great to have everyone on the same page this week with this being such an epic and significant episode so here’s the plan!
The reason for trending is to raise awareness and encourage new people to watch Castle. When a word sticks on the Trending Topics list on Twitter people use the Twitter search feature on that word and will see all the tweets containing it. When they read everyone’s excitement about Castle they’ll want to check it out for themselves… right? (Nod approvingly 
)
Because the Twitter Trending Thingo (Trending Algorithm, complex software that decides what is trend-worthy) pays way less attention to anything that’s been on Twitter for a while, it’s when something hits suddenly out of the blue that it stands up and takes notice, so the more sudden the impact, the more likely it will succeed.
We’ll post the word right here on Monday at around 6pm Eastern Time. It is important that when we DO post the word you don’t post the word on twitter right away. It should not be posted on Twitter until 9:00pm ET.
No! This is a big one. The word or phrase needs to be chosen very carefully and a lot of things need to be taken into consideration. We’ve actually been researching this since we first started our trending efforts way back in September 2009 so we know what works and what doesn’t (yeah, yeah, there’s no guarantees ANYTHING will work, we know that 
) We’re more than happy to go into specific details with you but from past experience it’s hard to explain and it’s kind of complicated so we won’t bore you with it here, feel free to ask though! Catch Admin in chat, that’s the easiest way.
We have already chosen a word however if you think you have a no-fail word that is absolutely perfect you can suggest it but please don’t be offended if we don’t switch from the carefully researched word we have already chosen.
The best way to make sure this works is for everyone to be on the same page. Help us get the word out by posting on Twitter, Facebook, Tumblr and anywhere else you can think of so that the word is spread as far as possible. Point people to this post, we’ve included a graphic below you can post on tumblr if you’d prefer to use an image rather than plain text.
You also need to know the important stuff below, if you don’t understand any of that or want to know why those things matter please post in the comments below.
When it’s done right and everybody works together… absolutely! Click on the image below to see how many places we got “#tellhimyoulovehim” to trend.. but more importantly we got it to stick in some of those places including the US (which is the most important one for this exercise because that’s where Castle is airing) and Worldwide for over an hour. During that hour, lots and lots of people saw that tag, clicked search and read about Castle. Win!
Just some of the places we caught the trend. Click to Enlarge
Post the image below to tumblr to help spread the word!
Image URL: http://castletv.net/wp-content/uploads/2012/05/trendfinale.jpg
Spoiler Warning: This one is spoiler free up until the end, if you’re spoiler free avoid the sneak peek by stopping at the 7:30 mark.
Spoiler Warning: This does include some clips from the season finale.
Richard Castle has posted his Laser Tag battle plans on his website (see below). It’s interesting to take a look at the floor plans of the loft to see just how everything fits together but more importantly we learn that (at least according to these plans) Castle’s loft has a Secret Lair! You’ll spot it in the plans behind his study.
(Click images to enlarge)
Source: RichardCastle.net
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