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Page: 12
Castle Brings In The Ca$h
October 17, 2010
7:26 pm
Nerwen Aldarion
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Why does the age demo matter so much? Because that is the demo advertisers use to gauge revenue. An interesting tidbit, despite the large premiere and winning it's timeslot, Hawaii 5-0 is behind Castle in revenue! On average Castle brings in $134,155 per ad versus Hawaii 5-0's $133,900. 

Sure that's pretty close but close only counts in horseshoes and hand grenades, ABC has to be happy that Castle makes more money than CBS's overhyped show!

You can see a break down of the average revenue for all shows here, looks like Castle is sitting comfortably in the middle of ABC's shows.

http://adage.com/article?artic…..146495#mon

avatar by the amazing ashley_slomo Sig by the equally amazing Straight Line Attack
October 17, 2010
7:50 pm
sarah_darling
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Thanks for sharing, that's pretty cool.

Becklers do it with the beckle on. http://www.swagbucks.com/refer.....rahdarling
October 17, 2010
8:17 pm
katban
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Yea, that is great.  Especially considering H50's production costs have to be WAY higher than Castle's.

"Who knows where inspiration comes from. Perhaps it arises from desperation. Perhaps it comes from the flukes of the universe, the kindness of the muses.” -Amy Tan
October 17, 2010
8:20 pm
m_hanh
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Nerwen Aldarion said:

Why does the age demo matter so much? Because that is the demo advertisers use to gauge revenue. An interesting tidbit, despite the large premiere and winning it's timeslot, Hawaii 5-0 is behind Castle in revenue! On average Castle brings in $134,155 per ad versus Hawaii 5-0's $133,900. 

Sure that's pretty close but close only counts in horseshoes and hand grenades, ABC has to be happy that Castle makes more money than CBS's overhyped show!

You can see a break down of the average revenue for all shows here, looks like Castle is sitting comfortably in the middle of ABC's shows.

http://adage.com/article?artic…..146495#mon

That's like a 40-50% jump on last years ad rates, last year Castle was about 90-95k/30 second commercial, which was really low in comparison to similar shows, but I think that reflected the fact it was on the bubble in season 1 going into season 2.  And last year it was significantly less than CSI Miami which I think was in the $120-130k range. Yay for Castle getting it's proper recognition!

October 17, 2010
8:57 pm
skyisblue1
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That's very interesting Nerwen, thanks for posting.

October 17, 2010
8:58 pm
Nerwen Aldarion
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Anytime Castle beats 5-0 I'm happy! Bounce2

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October 17, 2010
9:01 pm
Nev827
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Thanks a lot for posting Nerwen.  This is a BIG reason, why ABC loves the show – it makes money!  If it and the ratings keep up, then we're assured to have a season 4!

"Make you a deal," she said. "I'll watch my ass, you watch the crowd." - Nikki Heat in Heat Wave Avatar by SKB
October 17, 2010
10:18 pm
Clarity
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Only 2 shows at the 10p.m. hour bring in more revenue than Castle.  Private Practice and The Mentalist on Thursday nights at 10p draw a bit more. Nothing else comes close!

October 17, 2010
10:25 pm
Jamz
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Thanks for posting the link. What a bump Castle has had since last season. ABC has to be pleased.

Interesting to compare to other shows.

Beating H50 is always a plus.

http://i873.photobucket.com/albums/ab297/Beckett76/Castle%20Sigs/6.png Banner/Icon by: petal of roses  
October 17, 2010
11:32 pm
halaci
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Thank you Nerwen it was really interesting. Another explanation why Friday night is considered a graveyard: you got half the revenue as on Monday, so (very simplified) a Friday show must not cost more than half than a Monday show.

Castle's results are really impressive.

October 17, 2010
11:44 pm
Luthos
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Good to hear. As long as Castle is doing good, there's no worry in ABC doing something stupid with it (like god forbid cancel it)

October 18, 2010
12:15 am
m_hanh
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I wonder if ABC will have Castle repeats on Saturday again after football season, it looks like "Encores" are priced in the 20-35k range, that's just  gravy at that point, since it is just a repeat, with little to no additional costs. 

October 18, 2010
12:49 am
m_hanh
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I looked back through my posts from last year and found where I posted about ad rates last October, Castle's rate was $92,700 at the beginning of the season, I'm sure it did go up as the season went along since it's ratings went up.  But interesting to see where CSI Miami and other shows were last year.  I'm a finance geek, so trying to figure this stuff out, business models and such, is interesting to me.

 
 

 ABC

 CBS

 NBC

 FOX

 CW
8 P.M. (ET)

 Dancing With the Stars

$178,687

The Bachelor
$139,500

 How I Met Your Mother

$145,106

Accidentally on Purpose

$107,817

 Heroes

$108,675

 House

$183,298

 One Tree Hill

$55,636
9 P.M. (ET)

 Two and a Half Men

$226,635

Big Bang Theory

$191,900

 Trauma

$75,928

 Lie to Me

$128,105

 Gossip Girl

$59,316
10 P.M. (ET)

 Castle

$92,700

 CSI: Miami

$140,065

 Jay Leno

$53,640

  

  

 

Post from last year

http://castletv.net/forums/in-…..sing-rates

October 18, 2010
2:58 pm
unniw
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Wow, Castle beats Bones too! Cool!

I wish I knew how to quit you.
October 18, 2010
3:31 pm
halaci
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Thank you for the retrospective data! Interesting changes in a year and make cancellation predictions (like the one at [filtered]) more understandable. Also explains – to me at least – why everybody says the Friday night a graveyard. If a show starts there it has to be profitable on around half of the cost of a Monday show – almost mission impossible to show something visually interesting.

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