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1:37 am
September 5, 2009
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Interesting look at what shows do inside and out of the key demo.
http://tvbythenumbers.zap2it.c…..tize/80785
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2:24 am
May 24, 2010
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Thanks for the link! In most cases the demo percentage values hide the really important absolute numbers, so it was interesting to see them.
7:05 am
January 15, 2010
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Thanks for posting that Jamz…really interesting, the comments too. In the comments, tvbythenumbers also linked this related article:
http://tvbythenumbers.zap2it.c…..-than-ncis
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10:26 am
March 8, 2010
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Wow, interesting articles, thanks for the links. Advertisers have been using this system for 30 years? Seems like it might be time to re-think the system, particularly in light of the fact that technology and viewing habits have changed so much in that 30 year period. I would think with the changing economy and the fact that the baby boomers are all aging, that the 18-49 demographic would not be as relevant anymore. It seems to me, that people over 49 have more discretionary income and more buying power than they did 30 years ago. Isn't that the point of the 18-49 demo, these are suppose to be the people who are out spending money? Or have I missed something?
Nice numbers for Castle, by the way.
11:31 am
May 24, 2010
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Leftfield said:
Wow, interesting articles, thanks for the links. Advertisers have been using this system for 30 years? Seems like it might be time to re-think the system, particularly in light of the fact that technology and viewing habits have changed so much in that 30 year period. I would think with the changing economy and the fact that the baby boomers are all aging, that the 18-49 demographic would not be as relevant anymore. It seems to me, that people over 49 have more discretionary income and more buying power than they did 30 years ago. Isn't that the point of the 18-49 demo, these are suppose to be the people who are out spending money? Or have I missed something?
Nice numbers for Castle, by the way.
It's not only about the discretional income, it is about habits as well. Older age groups are tending to stick to their favourite brands, much more difficult to talk something new into them. At the same time their percentage in the total population is growing, so even with less willingness, the absolute values can be at least as significant as in a younger age group.
The problem is the same here, like at the TV shows. If you want to go against the wind first you have to persuade your bosses that you can make bigger profit than the traditional way and they will have the willingness to cancel it at the first sight of a failure, because they "told you so". People are making TV shows on a premise of a curse ten years ago, it's not surprising that if a system has worked for 30 years, they want to believe that it will be good for the next 10-12 as well. Then somebody will be at the right place at the right time and for the next 30 years he will be the superguru, because he does something what everybody has already known, just didn't dare to do.
11:35 am
March 8, 2010
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halaci said:
Leftfield said:
Wow, interesting articles, thanks for the links. Advertisers have been using this system for 30 years? Seems like it might be time to re-think the system, particularly in light of the fact that technology and viewing habits have changed so much in that 30 year period. I would think with the changing economy and the fact that the baby boomers are all aging, that the 18-49 demographic would not be as relevant anymore. It seems to me, that people over 49 have more discretionary income and more buying power than they did 30 years ago. Isn't that the point of the 18-49 demo, these are suppose to be the people who are out spending money? Or have I missed something?
Nice numbers for Castle, by the way.
It's not only about the discretional income, it is about habits as well. Older age groups are tending to stick to their favourite brands, much more difficult to talk something new into them. At the same time their percentage in the total population is growing, so even with less willingness, the absolute values can be at least as significant as in a younger age group.
The problem is the same here, like at the TV shows. If you want to go against the wind first you have to persuade your bosses that you can make bigger profit than the traditional way and they will have the willingness to cancel it at the first sight of a failure, because they "told you so". People are making TV shows on a premise of a curse ten years ago, it's not surprising that if a system has worked for 30 years, they want to believe that it will be good for the next 10-12 as well. Then somebody will be at the right place at the right time and for the next 30 years he will be the superguru, because he does something what everybody has already known, just didn't dare to do.
I hadn't thought about spending habits.
1:11 pm
November 22, 2009
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2:28 pm
January 15, 2010
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Much as this whole situation is irritating since Castle does so well in total viewers (due mostly to the viewers outside the 18-49 group), I guess I get it. It's the 18-49 group who are the most fickle, hardest to reach, and have the long-term buying power…they are the ones advertisers pay for. I just hope that more and more online viewing is taken into account with shows in the same situation as Castle, as that is such a popular viewing route for many in the coveted demographic….and I think Castle does pretty well there. It's also a positive for Castle that it often is the leader in its timeslot with all female demographics, including 18-49.
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2:34 pm
November 23, 2010
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The irony about them targeting the 18-49 group is that half of that demo has the ability and knowledge to get episodes, without commercial and without paying for them.
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watch ‘live’) and the Good Wife. I never watch reality crap or anything
that is a spin-off. I do however purchase songs from ITunes that I hear
on Castle and purchase some of the better episodes as well. I bought
the DVD’s for the first two seasons, and downloaded the first Nikki
Heat book to my Kindle. I am exactly what the network wants but I am 42
so in seven years I will not matter.