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Season 2 Episode Discussion
Ep 15
Ep 15 – Ratings

Ep 15 – Ratings

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11:43 am
February 9, 2010

Admin

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New Monday episode "Suicide Squeeze" saw a small drop since the last original episode which is likely due to the repeat episode last week leading viewers to be unaware there was a new episode scheduled this week. Castle brought in 9.48 million viewers with a 2.5/7 rating/share in the 18–49 demographic.

Time	Net	Show	18-49 Rating/Share	Viewers (Millons)
8:00	FOX	House	5.1/13	13.55
	ABC	The Bachelor: On The Wings of Love	3.8/10	11.62
	CBS	How I Met Your Mother	3.8/10	10.11
	NBC	Chuck	2.2/6	6.61
	CW	One Tree Hill	1.1/3	2.22

8:30	CBS	Accidentally on Purpose	3.4/8	9.23

9:00	CBS	Two and a Half Men	5.7/13	17.56
	ABC	The Bachelor: On The Wings of Love	4.4/10	13.05
	FOX	24	3.2/7	10.18
	NBC	Heroes	2.0/5	4.41
	CW	Life Unexpected	0.6/2	2.01

9:30	CBS	The Big Bang Theory	6.0/14	16.20

10:00	CBS	CSI: Miami	3.9/10	13.461
	ABC	Castle	2.5/7	9.48
	NBC	The Jay Leno Show	1.2/3	4.31

Previous Weeks:
9/21	ABC	Castle – Deep in Death	2.3/6	9.43
9/28	ABC	Castle – The Double Down	2.3/6	9.56
10/5	ABC	Castle – Inventing the Girl	3.0/7*	11.46
10/12	ABC	Castle – Fool Me Once	2.4/6	9.99
10/19	ABC	Castle – When the Bough Breaks	2.4/6	9.88
10/26	ABC	Castle – Vampire Weekend	2.8/7	11.09
11/02	ABC	Castle – Famous Last Words	2.4/6	9.68
11/09	ABC	Castle – Kill The Messenger	2.5/7	10.72
11/16	ABC	Castle – Love Me Dead	2.6/7	10.86
11/23	ABC	Castle – One Man's Treasure	2.7/7	10.46
11/30	ABC	Castle – Deep in Death (repeat)	1.9/5	6.75
12/07	ABC	Castle – The Fifth Bullet	2.3/6	8.41
12/12	ABC	Castle – Fool Me Once (repeat – Sat)	0.9/3	3.70
12/14	ABC	Castle – Famous Last Words (repeat)	1.1/3	4.30
12/19	ABC	Castle – Inventing The Girl (repeat – Sat)	1.0/3	3.79
12/21	ABC	Castle – Vampire Weekend (repeat)	1.0/3	4.40
12/26	ABC	Castle – When the Bough Breaks (repeat – Sat)	0.9/3	3.58
01/02	ABC	Castle – Love Me Dead (repeat – Sat)	0.7/2	3.41
01/09	ABC	Castle – Kill the Messenger (repeat – Sat)	0.8/2	3.44
01/11	ABC	Castle – A Rose for Everafter	2.6/7	9.48
01/16	ABC	Castle – The Fifth Bullet (repeat – Sat)	0.7/2	3.17
01/18	ABC	Castle – Sucker Punch	2.8/8	9.44
01/23	ABC	Castle – One Man's Treasure (repeat – Sat)	0.7/ 2	3.45
01/25	ABC	Castle – The Third Man	3.1/8	10.54
01/30	ABC	Castle – Ghosts (repeat – Sat)	0.8/3	4.04
02/01	ABC	Castle (R)	2.2/6	7.96

Data from tvbythenumbers.com

*Inflated figure due to football airing in some states

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11:56 am
February 9, 2010

dmcw

Illinois

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I'm not sure where to get this information, but any idea about half hour numbers? I was just wondering if it started higher and dropped off during the course of the episode…

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11:57 am
February 9, 2010

Jamz

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The total viewers didn't drop much at all but ouch that's a big dip in the key demo. It's just like what happened before the winter break. We had momentum building, then there was a repeat, then the new episode doesn't do so well before the hiatus. Same thing happened here. We were scoring highs, insert repeat, then the new episode doesn't do welll before the hiatus.

I'm sure we'll bounce back after the break.

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11:59 am
February 9, 2010

nalissa2

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Jamz said:

The total viewers didn't drop much at all but ouch that's a big dip in the key demo. It's just like what happened before the winter break. We had momentum building, then there was a repeat, then the new episode doesn't do so well before the hiatus. Same thing happened here. We were scoring highs, insert repeat, then the new episode doesn't do welll before the hiatus.

I'm sure we'll bounce back after the break.

I hope so.

NYPD. Open the damn door!

11:59 am
February 9, 2010

Admin

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I think the drop from the previous week was purely due to the fact that there was a repeat last week, it happened the last time there was a new ep – repeat – new ep too.

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12:21 pm
February 9, 2010

Jamz

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I'm not worried about it. You can look at the trend right before the winter break and then look at the similiar numbers before this break and see the repeats killed the momentum building up to that point.

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12:24 pm
February 9, 2010

Admin

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ABC is playing the “Castle viewers have more money” card in their morning notes, noting:

* Castle also attracts an advertiser-coveted Upscale audience, with an annual median income of $68,000 for its Adult 18-49 audience (among the highest on broadcast television) and pulling in 22% higher ratings than the norm in homes with $100k annual income (index of 122).

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12:26 pm
February 9, 2010

abc123

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Remember that the last original episode to air before this one was "The Third Man" and that episode aired vs a CSI repeat. Also, don't forget that the Superbowl, which was the most watched show EVER in total viewers was aired on CBS. During the airing there were many CSI Miami promos feartured, so the promos were watched by are way big audience.

I think you can also look to the network and how they promoted this episode, it was heavy on the baseball theme and light on the banter between the leads or any real drama as far as the characters went.

Given the theme of the next original airing, I think we will see a different PR approach from ABC and higher ratings.

12:28 pm
February 9, 2010

Sandy (aka newsjunkie)

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Ooooh, we're "upscale." Does that mean we do things "fancy," with our fingers extended, like tea?

Sorry, I know it's silly, just got that image in my head.

Every show has ups and downs, and as Admin said, the repeat episode last week explains the dip. There are plenty more episodes left this season to draw in more viewers when they run new eps in back-to-back weeks.

"Shut the front door!" "No time for dirty talk, go get changed."

12:34 pm
February 9, 2010

abc123

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Here is what ABC had to say about last night via Futon Critic…. They didn't seem unhappy with the nights results at all. Following CBS and the superbowl last night, I think the network recognized that CBS had a great opportunity to promote their shows and they did so. I bet the repeats stay steady over the next couple of weeks and then we will see an big push in the PR for the show, especially with the sunday airing on it's way..

http://www.thefutoncritic.com/…..00209abc01

12:40 pm
February 9, 2010

Sandy (aka newsjunkie)

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I just wish the Sunday episode was on a different Sunday. It's going to screw up my viewing for that week because I won't watch Part 2 on Monday without watching Part 1 and I don't know when I'll be able to do that. I hope it gets great ratings, I just wish I could watch it with everyone else. *pout*

"Shut the front door!" "No time for dirty talk, go get changed."

12:57 pm
February 9, 2010

abc123

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Here is what Variety said about the night… They as others have noted what a strong night CBS had post the Superbowl (which was watched by over 100 million viewers).

http://www.variety.com/article…..4&cs=1

So it doesn't seem like Castle did all that bad, Variety sights strong numbers and MarcBerman from MediaWeekly gave Castle an honorable mention in todays column about the ratings.

Not bad for an episode that was really only promoted as a baseball murder.

1:14 pm
February 9, 2010

really?

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I hope ABC learns from CBS' tactic from the Superbowl. They need to take advantage of the Academy Awards airing on ABC on the 7th of March- especially since the first new episode of Castle after a 3 week hiatus is on the 8th of March. The Academy Awards is one of the most watched shows of the year with a wide demo.

As I always say… PROMOTE PROMOTE PROMOTE!

1:19 pm
February 9, 2010

Sandy (aka newsjunkie)

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monbon said: I hope ABC learns from CBS' tactic from the Superbowl. They need to take advantage of the Academy Awards airing on ABC on the 7th of March- especially since the first new episode of Castle after a 3 week hiatus is on the 8th of March. The Academy Awards is one of the most watched shows of the year with a wide demo.

As I always say… PROMOTE PROMOTE PROMOTE!

Idea

^^^^^^^^
What mon said. Smile

"Shut the front door!" "No time for dirty talk, go get changed."

1:32 pm
February 9, 2010

sarah_darling

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You're such a smartie mon!

Also, they promoted the crap out of The Third Man. I didn't see as many promos for Suicide Squeeze.

Becklers do it with the beckle on.

http://www.swagbucks.com/refer…..rahdarling

1:47 pm
February 9, 2010

maryc

Hollywood CA

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Numbers didn't look too bad at all! And I like that ABC covets the demo Castle is getting!

Here's what I would like for the repeats until the new ep: I want them to repeat Flowers for Your Grave, or some of the other Season 1 eps. Some of the really fun ones!

~maryc

2:42 pm
February 9, 2010

MnCastleFan

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I am not worried about the ratings since they are good for the time slot. Smile

Mon, I am right there with you about promote. ABC is smart and will take advantage AA coverage.

Hooray for Season 3!

9:54 pm
March 4, 2010

Jamz

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When you add the DVR numbers for this episode we jump to a 3.1 in the key demo. They didn't add the total viewers this time so I'm not sure how much we gained there. It's probably safe to assume we logged the 2 million bump we've been averaging I would think.

http://tvbythenumbers.com/2010…..ains/43746

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10:17 pm
March 4, 2010

dmcw

Illinois

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Wow! Those DVR numbers are impressive (and pretty consistent if I remember what Castle added in DVR numbers for Third Man). I know the networks look at this, but I don't think it matters too much in terms of advertising dollars since they figure these viewers skip the ads, right?

Let's hope those people decide to start watching live!

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Ep 15 - Ratings Forums