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Ep 16 - Ratings
March 9, 2010
11:49 am
Admin
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This Monday was the first new episode of Castle after a long break and the first time Castle has aired against a new episode of Law & Order. The results for the new episode "The Mistress Always Spanks Twice" are pleasing with a 2.4/7 share in the 18-49 demographic and a total of just over 9 million viewers. Numbers for Castle's lead in "The Bachelor" wedding special were down from previous Bachelor episodes so the numbers for Castle are very encouraging.

Time Net Show 18-49 Rating/Share Viewers (Millons)
8:00 FOX House 4.8/13 12.75
  CBS How I Met Your Mother 3.9/11 10.32
  ABC The Bachelor: Jason and Molly’s Wedding 2.6/7 8.88
  NBC Chuck 2.3/6 6.31
  CW Life Unexpected 0.9/2 1.99
         
8:30 CBS Rules of Engagement 3.6/9 10.15
         
9:00 CBS Two and a Half Men 5.8/15 17.54
  ABC The Bachelor: Jason and Molly’s Wedding 2.9/7 9.65
  FOX 24 2.8/7 8.91
  NBC Trauma 1.4/3 4.78
  CW Gossip Girl 1.0/2 1.76
         
9:30 CBS The Big Bang Theory 5.8/15 16.26
         
10:00 CBS CSI: Miami 3.3/10 11.89
  ABC Castle 2.4/7 9.088
  NBC Law & Order 1.5/4 5.18
Previous Weeks:
9/21 ABC Castle – Deep in Death 2.3/6 9.43
9/28 ABC Castle – The Double Down 2.3/6 9.56
10/5 ABC Castle – Inventing the Girl 3.0/7* 11.46
10/12 ABC Castle – Fool Me Once 2.4/6 9.99
10/19 ABC Castle – When the Bough Breaks 2.4/6 9.88
10/26 ABC Castle – Vampire Weekend 2.8/7 11.09
11/02 ABC Castle – Famous Last Words 2.4/6 9.68
11/09 ABC Castle – Kill The Messenger 2.5/7 10.72
11/16 ABC Castle – Love Me Dead 2.6/7 10.86
11/23 ABC Castle – One Man's Treasure 2.7/7 10.46
11/30 ABC Castle Deep in Death (repeat) 1.9/5 6.75
12/07 ABC Castle – The Fifth Bullet 2.3/6 8.41
12/12 ABC Castle – Fool Me Once (repeat – Sat) 0.9/3 3.70
12/14 ABC Castle – Famous Last Words (repeat) 1.1/3 4.30
12/19 ABC Castle – Inventing The Girl (repeat – Sat) 1.0/3 3.79
12/21 ABC Castle – Vampire Weekend (repeat) 1.0/3 4.40
12/26 ABC Castle – When the Bough Breaks (repeat – Sat) 0.9/3 3.58
01/02 ABC Castle – Love Me Dead (repeat – Sat) 0.7/2 3.41
01/09 ABC Castle – Kill the Messenger (repeat – Sat) 0.8/2 3.44
01/11 ABC Castle – A Rose for Everafter 2.6/7 9.48
01/16 ABC Castle – The Fifth Bullet (repeat – Sat) 0.7/2 3.17
01/18 ABC Castle – Sucker Punch 2.8/8 9.44
01/23 ABC Castle – One Man's Treasure (repeat – Sat) 0.7/ 2 3.45
01/25 ABC Castle – The Third Man 3.1/8 10.54
01/30 ABC Castle – Ghosts (repeat – Sat) 0.8/3 4.04
02/01 ABC Castle – The Double Down (repeat – Mon) 2.2/6 7.96
02/08 ABC Castle – Suicide Squeeze 2.5/7 9.48
02/15 ABC Castle – Love Me Dead (repeat) 1.5/4 5.69
02/22 ABC Castle – One Man's Treasure (repeat – Mon) 1.3/4 5.14
03/06 ABC Castle Deep in Death (repeat – Sat) 0.7/2 3.85

Data from tvbythenumbers.com

*Inflated figure due to football airing in some states

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March 9, 2010
12:04 pm
Jamz
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Marc Berman gave it an honorable mention in his recap. That doesn't happen very often. Castle did a good job of holding the numbers out of The Bachelor lead in. And the gap is closing between Castle and CSI: Miami. L&O didn't have an impact like I thought it might either. The DVR numbers have been exceptional too.

Having said all that am I the only one who is a little disappointed that it fell another tick in the key demo? I'm not being negative nor am I worried about a renewal or anything like that. We see all the positive stuff listed above and the break between episodes doesn't help momentum either. It just bums me to see it logging numbers closer to the beginning of the season than what we were doing in the middle to later episodes.

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March 9, 2010
12:16 pm
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I think if you take a look at the whole 10pm hour – in context Castle did pretty well last night.

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March 9, 2010
12:22 pm
Seriously?
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Nevermind that it was off the air for a month…

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March 9, 2010
12:30 pm
Moby Dick
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Hung in with CSI and blew Law and Order out of the water.Seems they are very consistantly in the ~9.5 million range with higher numbers from time to time.Shows me Castle has a loyal fan base that consistantly watches every new episode.Their is a large veiwership in the non-key demo.Those of us over 49 watch in droves.

"The heart wants what the Heart wants"
March 9, 2010
12:30 pm
Jamz
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Maybe I shouldn't have said anything. I listed all the good stuff and mentioned that the hiatus probably hurt the momentum it was building. Hard for people to keep up with how crazy the schedule has been. I was just bummed is all. But I think we can all agree that it will finish the season out strong with a string of consecutive episodes.

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March 9, 2010
2:15 pm
PeTJa
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Yeah, and next week another break. Who wouldn't be confused? If I weren't a fan, I'd be for sure.

OK Castle, but it's accompany and observe, and not participate and annoy, got it?
March 9, 2010
2:19 pm
KalliopePL
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Agree, it's definitely extremely confusing for the casual viewers.

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March 9, 2010
2:47 pm
sarah_darling
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Ratings are still doing great! Awesome!

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March 9, 2010
3:48 pm
belle_lover
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Considering the month we had off, I think it's doing pretty good. Our schedule in the back half is getting confusing, so the fact that we are still holding a solid audience after a whole month really says something. It would be nice if it were higher, obviously, but given the circumstances, I'm not complaining :smile:

March 9, 2010
5:13 pm
Sandy (aka newsjunkie)
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Excellent news!  I never thought L&O would take viewers away, I don't know anyone who watches the original anymore, myself included (even if it wasn't up against Castle).  It is unfortunate that there is another break next week but that's how March goes.  With the Olympics this year there have been more repeats/off weeks than in a typical year, but the show is still holding strong and the two-parter is likely to bring in a LOT of viewers.

I'm very happy with where things stand with the show, and ABC obviously feels it's strong enough to stand on its own, though this totally crazy cast on Dancing with the Stars this season won't hurt as a lead-in either.

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March 10, 2010
12:34 am
Jamz
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The finals were in earlier today. Forgot to post them here. We gained a bit in total viewers.

 

Castle
- 9.111 million viewers
- 5.8/10 HH
- 2.4/7 A18-49

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March 10, 2010
12:41 am
Marbs84
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Jamz said:

The finals were in earlier today. Forgot to post them here. We gained a bit in total viewers.
 
Castle
- 9.111 million viewers
- 5.8/10 HH
- 2.4/7 A18-49

YAY! Thanks for that Jamz

"I believe life takes us where we need to be." – Sasha Alexander "The key to happiness is good health and a poor memory." – Ingrid Bergman
March 13, 2010
1:00 pm
dmcw
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I am definitely in agreement that given the hiatus and the ratings for CSI Miami and L&O this week in comparison and the moderate lead-in from the bachelor (less than anticipated), that these numbers aren't unexpected.  I had been worried about L&O adding more competition, so I am glad that they seem not to have made too much of an impact!  Castle should give viewers a great alternative to the competition going forward!

But I'm with Jamz in being a little bummed.  November and January were such good months for Castle ratings, and I was just hoping they'd hold at that level or grow.

I continue to try to do what I can in terms of recruiting new viewers (too bad I don't know any Nielsen families!) and emailing/calling ABC and voting in polls.  I just wish I could do more!

I am really hopeful Castle is going to get some great ratings with 17/18 and a string of new episodes.  This show is SO good and deserves so much more attention…but I know everyone here already knows that!

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March 13, 2010
1:44 pm
Jamz
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I don't think there is anything to worry about at all. I was just bummed because we had such momentum and then the breaks killed it. I think next season ABC will be able to schedule it better.

I believe being able to finish out the season with a string of episodes will lead it to a strong finish.

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