I actually loved hearing that, but it also concerned me.  You don't want to go out in public too much criticizing the network that runs your most successful show.  But since ABC doesn't have too many successful dramas, especially police procedurals, I guess it wouldn't hurt.  Plus, Nathan himself has such a following, that it might actually be a good thing. 

I can kinda see what you mean about ABC cutting back on its promotion of Castle because it's dependable and its renewed, but I can't say I agree with it.  If they get complacent, they're likely to lose viewers as I think it has what with all the off and on new episode/repeats.  But, if Castle is doing well while other shows (like Detroit 187 I read recently) aren't, it makes sense for them to put their resources into saving those shows.  I'm sure they did the same thing with Castle when it was in its first season and look at the payoff. 

I also read recently how since ABC has relatively few police procedurals that are doing as well as Castle, they feel that it's not worth it to promote the show unless it is during a police procedural where more of their target demographic is likely to be watching.  I can see this strategy, but it never hurts to look outside the box.  Castle is such a fun show that people seem curious about so why not promote it while comedies are airing or something like that. 

I still think this comes down to a cost to benefit ratio.  Castle doesnt really need to be the #1 show in all of television.  It just needs (wants) to be #1 in its timeslot.  To do that, they need what, another 2million viewers to do it consistently?  Is the benefit of 2million viewers enough to justify the cost it would take to get it?

 

I dont know the answer to that, but it seems like ABC sees it not worth it.

halaci said:

ABC has just posted a shorter, 15s version of the 3x17 promo on their site, so it's probably the sign they want to make a more active campaign for this episode.

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I hope so! 

dmcw said:

Why not throw resouces behind a show that still has potential to grow and needs to be strong given the weakness of much of the rest of ABC's schedule (especially at 10pm).  Just because Castle is in its 3rd season and already renewed doesn't mean ABC can afford to lose ground with it.  They need more than just their top 4 performers.

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I agree with this as well.  Though as Jack Skellington said, I'm sure the network won't want to risk money on advertising a show where it is not likely to capture the target demographic Castle looks for.  I say as a comedy-drama it needs to be advertised some during ABC's most successful comedies, like Modern Family.  And it makes me nevous when I get the impression that the network isn't worried about the show.  It cannot be complacent in such a cut throat industry.  When you start forgetting about a popular show and paying moe attention to others, you risk turnong off the viewers.