I really like the idea of the ratings considering the DVR+7 numbers.  In the first two weeks of this season, Castle has grown 1.1 in their demo numbers and increased their viewers by 3 Million. 

http://tvbythenumbers.zap2it.c…..-2/107468/

Definitely gives a better representation of the shows actual numbers.  We live in a DVR world now.  With people working multiple jobs, crazy work schedules, parents going back to school, there is bound to be times when people just can't watch live, but they are still watching and those numbers should be accounted for. 

Don't even get me started on why I think the key demo needs to change.  Buying habits have changed a lot since that initial target audience was established, and I've seen more of the older generations more likely to spend their money than the "target" audience.  Total viewers should be the number they are looking at, not a 'select' percentage of the total viewers.  Someone gave the example in another forum, this is like saying you had 10,000 fans at a sporting event, but you don't count the ones who we admitted at a discounted admission because of their age (senior or child discount).  Viewers are viewers, bottom line.