I was in Times Square over the weekend, giant billboards for Cougartown, Flash Forward, seems like ABC is just promoting the new shows.  Saw billboards for House, Fringe, etc.  so the other channels still promote their older stuff. 

Same in Los Angeles, which is billboard central, i.e. a billboard on every corner, not a billboard in sight for Castle.  And I've never seen a commerical for Castle, other than during the Castle reruns.  No bus stop ads, etc.  I think they did some good stuff with the twitter and what have you, but they have to do other media as well. 

I only understood about half of that… Translation? LOL

Loved the episode, thought it was fantastic, but these numbers do make me worry quite a bit. I'm glad ABC doesn't have another procedural to go to, but I don't like that being the only reason Castle will stick around. But it looks like quite a few shows lost some numbers, so hopefully they'll consider that too. PRAYING that we do better next week. Gotta go watch it on Hulu to help with numbers.

Translation: Castle in the first half hour got some help from DWTS running over (1 minute to be exact) the 10 o'clock hour. That not only helped it's total viewers but the all important 18-49 demo. In the second half hour Castle lost 1.7 million viewers and dropped .4 points in the only demo that matters to the networks. Anything (unless we're talking about the CW network) under a 2.0 will get yanked quickly. Networks prefer to have a 2.5 or higher in the 18-49 graphic. Shows that log in between are at the mercy of the networks and how much they back the show or how many chances it's been given to perform or how much it costs to make the show. Castle has been pretty steady with a 2.3 for most the episodes that have aired.

The one good thing is that ABC seems to be behind the show. But even they have to wonder how much longer they can give it the post DWTS timeslot. Another positive is that it can be looked at that Castle retained it's audience. I'm sure ABC would prefer that it gain but at least it didn't lose either.  

With ABC not having any procedurals in it's lineup I'm not worried so much about it being cancelled as it being jerked around on different nights and times while ABC looks to plug one of it's new shows in there to see how it performs better. If the numbers hold steady as they are I think Castle could get a full season but beyond that is in question. If they fall any more then I think ABC will axe it mid-season and roll with whatever replacements they have in the can. They could look for a new procedural to plug in next season.

I think they need to throw out the entire Nielsen system, or they need to track everyone's DVRs or something!  People aren't watching TV the way they used to…some people wait until the end of the season to watch marathons on DVD, or they watch it online or wait to see it when it is convenient for them on their DVRs.  One encouraging thing is that I read somewhere that Dancing with the Stars' ratings were lower than in the past, so it isn't "as strong" a lead-in as it once could have been.  I kept hoping we'd see Nathan or Stana in the audience, as they sat in the audience a couple of times last season of DWTS, but I figured with Nathan flying back from NYC it would be next to impossible for him to be there.

I did see the occasional promo on ABC; I DVR Good Morning America each day, and last week they had 1 promo each day during that show, and of course, Nathan was on the show this past Friday.  They did run the promos 2x during King Kong Sunday night.  I remember earlier this year seeing ads in Entertainment Weekly, but nothing like that this season.  I am REALLY frustrated with TV Guide, because in their magazine, they didn't even mention Castle in the "What's on tonight" or whatever it is called for Monday nights' shows.  I kept thinking they'd have a brief summary of the show with the text "Season Premiere" by it, but nada.

On a side note, did anyone notice that the scene at the precinct was different from the teaser clips online?  We didn't see the Cosmo interviewer push Beckett by asking if she had a relationship with Castle, there wasn't that shot of Ryan & Esposito saying Beckett's head was about to explode (or whatever cute comment they had as she was fake smiling her way through the interview), etc.  I missed those moments.  If we are fortunate to get a Season 2 DVD set one day, I hope they include that stuff in the deleted scenes.

Please someone quote and explain the line about Ryan and the wee triangle that Castle said to his mom.

This was encouraging.

http://tvbythenumbers.com/2009…..show/28042

wolf-fire said:

nalissa2 said: This was encouraging. http://tvbythenumbers.com/2009…..show/28042

That makes me feel a little better. I plan on watching the show again on Hulu later today if I get the chance. Was the opening scene with the models and the reporter really not there? I thought I missed it because the news reports were running overtime here due to the floods.

That made me feel somewhat better. I like that it beat Leno by a large margin. That wasn't always the case last season when up against Medium. I also like that this is from the ABC press release which didn't mention Castle sometimes last year. I think that's when it was really doing poorly when it's lead-in was Surviving Surburia.

ABC won't make an decisions until it sees how its other new shows do. I feel so mean saying this but I sure hope some of those shows fail. lol. It would help Castle's chances of surviving if they didn't perform well.

wolf-fire said: Haha, I know what you mean. I don't really want any of the other shows to fail, but I want Castle to do well too. I kind of wish that they'd move it to Thursdays right before Grey's or right after, since it's ABC's best show. I think that would help with ratings.

Lol Grey's had a very similar start. Like Castle, it was a mid-season replacement show. I just keep my fingers crossed that we'll get the same type of fan base they have.

Ratings shmatings.  Everyone here has watched the show and probably bought the Castle schwag.  We're certainly not going to get others to watch Castle by dwelling on the ratings.  Let's have a discussion about the episode like we used to do.  That's the only way to get others interested.  If you go to work and you stand around the water cooler talking about ratings, you're probably not making any friends, and you're certainly not getting others interested in Castle.  Go ahead.  Call me a trouble maker.  I've heard it before.  Now, on to some speculation…………..

I believe Castle was very selective in choosing Lanie to share his J. Beckett case info with.  Yes, Lanie is a medical examiner, but more importantly, she's Beckett's good friend.  So, what's your good friend gonna do?  Nothing?  I doubt it.  I think Lanie's going to try to find out more and I don't think she's going to tell Beckett about it until she has rock solid evidence.  Sometimes your family knows what's best for you and sometimes your best friends are your family. Lanie seems to have a history with Beckett and those kinds of relationships are not as easily damaged as newer ones.  Castle can't do anything more because his relationship with Beckett will not withstand it.  But, what if it was Dr. Parish, the medical examiner who searched for evidence, instead of Castle, the author, who in Beckett's eyes, just likes to tell stories.  Does anyone else think Castle planted a seed?

And, I may be murdered for asking this, but………is Lanie someone Beckett should trust?  Talk about a wicked twist.

Alright, alright…..that's enough trouble to get us started.  C'mon you guys.  Please post your ideas!