It's been nearly 5 years now that Castle fans have been banding together to use Twitter to reach out to potential new viewers and expand interest in Castle. It has always been unknown just how much effect this has had on viewer numbers and also how much weight ABC places on it though with ABC supporting fan efforts to "trend" Castle related terms on Twitter this season we are led to believe it carries some weight in their eyes.
Today Nielsen announced a new partnership with Twitter to monitor viewing habits which means fan efforts to spread enthusiasm about Castle may hold significantly more weight than in the past.
For years fans of a vast number TV series (as well as many involved in the television industry) have been crying out for a system that gives more people a vote in the future of their favorite shows stating that the traditional Nielsen system of monitoring a small number of random households is out-dated and inaccurate.
It appears that Nielsen recognizes that Twitter is the new "water cooler" where people discuss shows they watch and care about and they are prepared to look into what kind of valuable information the medium has to offer. The new program is designed to compliment the existing system by "giving TV networks and advertisers the real-time metrics required to understand TV audience social activity."
Castle has always been a series that has not rated exceptionally well (though well enough for ABC to continue renewing the show) in the typical 18-49 demographic based on the existing system but at the same time it has always been heavily discussed online and especially via Twitter meaning this can only be good news for Castle.
CastleTV.net will keep you updated on this new system which is expected to be implemented in the fall season of 2013 and hope to continue to work with ABC to promote Castle on Twitter.