- The tag this week is
#TellHimYouLoveHimThere will be a new word each episode
- Don't Tweet Before 9:00PM Eastern
- Only Use 1 hashtag #
- Talk about Castle
You may be wondering “why bother trying to trend?”
The main benefit of Twitter’s Trending Topics is it gets people’s attention. The idea in our case is to get the attention of people who haven’t discovered Castle yet (or have not been interested in watching in the past). When people see something new on the Twitter Trending Topics list they wonder what it’s about, this is why it’s important to make your tweets relevant.
The primary difficulty with “Castle” as a trending topic is that it’s a very common word in use every day in a way that has nothing to do with the TV series and fans talk about Castle on Twitter A LOT! One of the things that Twitter’s secret algorithm hones in on when determining what makes a topic “trend worthy” is that it’s something that people talk about suddenly and seemingly out of nowhere. In the past fans have tried various campaigns but in spreading the word to other fans on what word to use it’s possible they’re actually working against the cause because they introduce the trending word to Twitter slowly over a period of many hours.
With this in mind we’ve decided the best way to launch a coordinated effort is by keeping the information off Twitter itself.
So, we’d like to have as many fans as possible hit Twitter tonight 1 hour before the new episode “
The Limey” airs on the East Coast. The word we will use is “# TellHimYouLoveHim” (There will be a new word each episode). Based on a scene shown in the promo for this episode where Beckett asks Lanie if she should tell Castle how she feels.
We've decided to take a leaf out of the Fringe fan book for our Twtitter campaign this week and selected a topic that appeals beyond the Castle Fandom in hopes that other people will see the tag and use it themselves even if they're not sure of the relationship with Castle. Given the broad nature of the tag we suggest that you do include the word "Castle" in your tweet but do NOT hashtag it! This is very important because Twitter will ignore tweets with more than one tag. Twitter will also ignore any tweets from private twitter accounts so if your account is private you might consider temporarily changing it during the twitter campaign.
PLEASE Take Note of These Points
- Do NOT use the hashtag too soon. Remember, it needs to hit Twitter suddenly at 9:00pm Eastern (which is 8:00 central & 6:00 Pacific)
- Do NOT use multiple hashtags in the same tweet just use #
TellHimYouLoveHimonce per tweet. That's one single time per tweet with NO other # tags in that tweet.
- Variety is the spice of life… and of Twitter Trends. It is important that as many people as possible use the hashtag #
TellHimYouLoveHim. Having 500 individual people tweet once is much more important to the Twitter trending algorithm than having 5 people use the tag 100 times each.
- Retweets work to. Once 9:00 ET hits, feel free to do a twitter search on the hashtag #
TellHimYouLoveHimand if you find tweets that interest you feel free to retweet them.
- It’s best if you actually talk about the subject you’re referring to in your tweet. Avoid just sticking #
TellHimYouLoveHimon the end of random tweets.
- Private accounts are ignored so consider making your account public for the duration of the campaign.
- Point people to this webpage for information on what word to use or repost this information to your own blog, tumblr etc but remember it's important to keep the hashtag OFF Twitter until 9:00 Eastern.
A useful site for monitoring popular Twitter activity is www.trendistic.com (type the words you’re monitoring into the “show trends” box) This site does NOT show you the actual topics that make it to the official Twitter trend list but it’s useful to gage how much people are talking about Castle, the hashtag we’re using (in this case #
TellHimYouLoveHim ) and other topics that are on the official trending list. You’ll see by monitoring on trendistic.com that people do talk about Castle a lot, often more than the topics that do make it onto the trending topic list.
If you see our tag trending on Twitter in your location please take a screenshot (Google it if you're not sure how) and post it for us to see.
UPDATE: Despite a bunch of people tweeting the tag all day Castle fans put in a fantastic effort and we got the tag to trend EVERYWHERE! In the US and Worldwide #
TellHimYouLoveHim stayed in the trending topics for approximately an hour.